And Netflix, or actually the shows can become addictive.
I watch Netflix almost every day. A number of shows start out OK, but turn addictive around season 4.
You notice that you became addicted if you are craving it, thinking about it, wishing it were already that time of the say when you can watch it.
The shows became addictive, according to what I've seen, when there is plot change that turns the show into more of a soap opera than independent episodes.
Soap operas were always addictive. But starting a show as a soap opera is counter productive: intelligent people aren't attracted, off the cuff, to inane twists and turns of the plot.