Are you a Frank or a Matt?

Frank vs Matt is a concept I came up with to help demonstrate the two camps or categories (or models) that us marketers operate within.

Although Frank and Matt are not real “flesh and blood” people per se — their traits are absolutely real and based on real people.

You’re currently one of them.

Which one? … well, you’ll need to read and discover that.

But know this … one of them makes no money online (nothing meaningful anyway). The other one crushes it.
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