No matter on what level you are on the evolutionary scale, the percentage of knowledge that you didn’t know that you didn’t know stays at 99%.
Sometimes it overlaps with what you think you know because, most of what you think you know, you mostly do not know, or it isn’t so: low truth value.
But to cut this part short, every breakthrough comes from the 99% that you don’t know that you don’t know.
There is a certain way of being, behaving in the world that triggers the 99% to ‘release’ that hidden knowledge to you. I call it ‘unfolding’. Seth Godin calls it ‘poking the box.’ Continue reading “Breakthrough: how do you cause it?”