I’ve been a little off lately. In the middle of May the number of visitors to my site fell to almost none.
The cause: Google created a software that can tell if something is good or not. If something is worth reading or not. Google deemed my site crap. Obviously, because between May and the beginning of this week, they sent me a grand total of 30 visitors, whereas they used to send me 30-80 a day…
What happened? How did my site become crap from one day to the other?
If you are not in business, you probably haven’t heard.
But if you have a business that gets customers, buyers, through a website, you probably know, that Google, the online search monopoly that is so big that it can rig any system, much like Microsoft, is now completely on the Dark Side.
OK, for the above sentence to make sense, I need to explain what I mean. I need to clarify what doing business that is in harmony with the whole, harmony with creation is like, and then, of course, the opposite.
Let us look at a simple example, writing an informative article that serves people, that teaches them something, truthfully, and this way enriches people’s lives.
Stage 1: The writer of the article has one purpose in mind: to serve. And there is a secondary purpose: to have, some of those people, maybe want to do business with the website the article is on. These are the two purposes that are completely aligned with creation: you give something to get something, there is flow, grace and ease.
People go to a search engine and look for the information this article writes about and the search engine finds it for them among billions of webpages… really sweet.
Stage 2: Now, enter greed, enter the Darkness, enter trickiness, enter competitiveness: some website owners hire slave writers to write crappy articles, each article with a thousand version, same information, just different words.
Continue reading “Dark Side Case Study: Google, or how fixing a problem creates and grows the Dark Side…”