Remember that episode in the Columbo series where he is in the movie theater and suddenly everyone wants to get a coke… and that is what helps him catch the killer?
That was the time when scientists discovered that the brain can see stuff that you cannot consciously see and act on it. Subliminal, I think, they called it.
The Voices, The Dark Side mostly uses subliminal techniques on you. More of that a little later, but first let me share with you a principle of mine:
If there is a memorable idea, a memorable teaching in a book, a movie, a conversation, something that I’ll use decades later, then it was worth reading, it was worth watching.
That is an attitude vastly different from the attitude in vogue: where you are digging, searching for the memorable.