Who are your customers and are you selling them what they want?

who are your customers?I just had my first ‘podcast call’ with Bonnie, one of my newer students. I really like her. Her first question hit me unexpectedly low: she asked: who are you making the podcast for… who is going to listen to it? who are your customers?

I hadn’t given it any thought… I only thought of what I wanted to teach… hm.

I learned an awful lot from the call… It didn’t turn out the way I envisioned it: 10-20 minutes me lecturing… instead it was a conversation with an intelligent person who, you could hear, could and would implement what I teach.

My Sunday call is, in contrast, with a person who will never implement anything I teach. Continue reading “Who are your customers and are you selling them what they want?”

Only fools think they can get heat from a cold stove…

ringI put all my knowledge into my articles. I hold nothing back. I am not afraid that it cheapens my brand, that the knowledge will be, suddenly had by everyone, and I’ll have nothing to sell.

Why?

I read articles on other sites, and they are quite inane, with a nugget of gold here and there, but even that nugget is rare. And hidden.

When I realized that I was in the marketing and selling business in 1998, 21 years ago, I was in for a long and very slowly rising learning curve.

I bought courses, in-person, online, and most courses, if I could glean a nugget, I was lucky. Most courses I didn’t glean any knowledge. Why? Am I stupid? No. What was wrong with me that I spent tens of thousands of dollars and didn’t get the results I paid for?

I think I was one of those fools who think that they can get heat from a cold stove. Continue reading “Only fools think they can get heat from a cold stove…”