A few years ago I made a lot of money selling my Sleep Rescue Remedy. It worked, and 80% of the buyers bought it again. All I needed to do is fill and ship bottles fast enough.
Sleep is a big problem, and unless it is solved, people are getting more and more incoherent and less and less brilliant, less and less able to contain their anger, frustration, fear, anxiety, or desires...
Sleep is a lot like eating: people are unwilling to be disciplined about it, and they pay the price. A big price.
But it is a potentially big money maker.
So why am I not pursuing it? After all making money is good, right?
My answer even surprised me: because it is boring.
Juiced vs. Driven (Juiced here means: turned on, excited, alive)
The most difficult attitude to take on or even comprehend is "desire for the sake of sharing". The opposite of that is "desire for the self alone".
Why is it so hard? Because... I actually don't know...
I'll kick it around in this article, and let's say if I can say anything that resonates. With you.
Why wouldn't? Well, it hasn't. Not with you, and not with others.
If you are new to my articles: my self-assigned job is to ferret out, test out, experiment out what would take humans back to the evolutionary path they abandoned about 30 thousand years ago. They went deep into the current level of "homo sapiens" you could also call: the man who lives in the cave of their mind.
The alternative was to become human being, but that hasn't happened, and cannot happen through the mind.
The purpose of the Tree of Knowledge is to keep you from doing your own assessments, to take ready ideas and swallow them whole. Ultimately the aim of the Tree of Knowledge is to keep you in sheep state.
If you ever visited a mental institution, you have seen the zombie-like patients, that whenever they started to act as people, they were injected with chemicals, to make them comply.
The Tree of Knowledge is the larger than a psychiatric ward solution to the same "problem". The Tree of Knowledge controls you with words and words that carry emotions.
I am reading a book, The One Thing. Tai recommended it, so I had been resisting.
But like most of the books Tai recommends, it does have a kernel of gold... Maybe more than one kernel.
One of these is what he says about will power. Quite fascinating and very useful.
He says, that just like glycogen, brain food for thinking, will power uses energy, food, and can be depleted.
I don't have to rely on will power, because about a year ago I started to reorganize my life to habitually do the things that serve me, and remove the opportunities for doing things that don't serve me.