A few weeks ago I had an idea to pair two of my Playground participants to do a project that would benefit them both.
One is a skilled and prolific ‘Idea Machine‘ who is really lousy in communication. He was writing 10 new ideas for his customers, all business owners. But he was not able to ‘sell’ the ideas, even though they were free: he did it for practice, to keep his brain in top shape, for his own reasons… to get better at it, to reduce his about-me score… lots of reasons to do things for other people that take effort.
The other has an aspiration to write letters that sell… so he can leave his menial day job.
My idea was that they could team up and one would write the ideas, the other the emails that sell the ideas.