Frank vs Matt is a concept I came up with to help demonstrate the two camps or categories (or models) that us marketers operate within.
Although Frank and Matt are not real “flesh and blood” people per se — their traits are absolutely real and based on real people.
You’re currently one of them.
Which one? … well, you’ll need to read and discover that.
But know this … one of them makes no money online (nothing meaningful anyway). The other one crushes it.
Continue reading “Are you a Frank or a Matt?”
Why? Because the majority is always wrong.
In most cases majority/minority is an extreme proportional inequality: 98-99% to 1~2%
The other extreme is: 90% to 10%, meaning: the “good, productive, true” is never higher than 10%.
There was an Italian economist and sociologist Vilfredo Pareto (1848–1923) who noticed this pattern: that the distribution of income, brain, etc. is not even, not equal, but grossly unequal.
They call this the Pareto’s Principle or the 80-20 principle, but if you are a stickler for precision, like I am, you will know that my numbers are closer to how it is than 80-20. Continue reading “The more popular something is, the more likely that it is low vibration, and not true.”