1. I let you in and I'll measure you, without you having to talk to me. And from my point of view: without ME having to talk to YOU... Less time, less emotional load on me.It's also that you can get your measurements and put them aside... no accountability to me. I won't call you on it. You are off the hook.
2. I have a big discount. For the first time. And maybe the last.
Now, let me show you what this reader wrote to me this morning:
I have been dreading to sign up for your testing offers...
or better: to get the results. It's kinda silly. The getting off milk has been intense and still is a challenge, going to the grocery store - there's still a part of me that craves bread and pasta and cake and cookies and chocolate and cheese and yoghurt and fruit and carrots and whatever... and it feels like signing up for a death sentence.