1. I let you in and I'll measure you, without you having to talk to me. And from my point of view: without ME having to talk to YOU... Less time, less emotional load on me.It's also that you can get your measurements and put them aside... no accountability to me. I won't call you on it. You are off the hook.
2. I have a big discount. For the first time. And maybe the last.
Now, let me show you what this reader wrote to me this morning:
I have been dreading to sign up for your testing offers...
or better: to get the results. It's kinda silly. The getting off milk has been intense and still is a challenge, going to the grocery store - there's still a part of me that craves bread and pasta and cake and cookies and chocolate and cheese and yoghurt and fruit and carrots and whatever... and it feels like signing up for a death sentence.
Many people walk around with an immense amount of knowledge. Yet, in their professional life, they jump from one thing to the other. They're directionless because they zigzag. They go to this direction and then they go to that direction and they go in the third direction and then they return to the first one, and on and on it goes.
That's how my life looked for years after I finished publishing the magazine and this is how my friend's life looks.
He's my chiropractor friend. He has a business, he's a chiropractor. He has been a chiropractor for 23 years. He knows a lot about how to adjust people. He has added energy work and Ayurveda but his heart isn't into it.
So he publishes a newsletter, he does self-improvement work, he volunteers, he follows a guru, he goes to India, he goes to ski, he does all kinds of things. He even recorded an audio-book for me, but after all this doing, you can see, that he has no direction, he has no path.
He has a lot of knowledge, a lot of possibilities, but no direction, no 'Guidance from The Soul.' Just restlessness, and a sense that it's all fun, and it's all good, but it isn't going anywhere.