I went grocery shopping today on my own. I was carrying some 20 lbs of groceries up the steps to get home. 1
I ran into Leo, my musician friend. I explained to him that carrying those 20 lbs of groceries illustrated to me what it was like to climb the steps a year ago, when I was about 20 lbs heavier. In 18 months I shed 40 lbs.
I trust you that you'll do what is in your best interest. That is what I want you to do... because then the information I'll glean from this test will be valid. thank you.
Who is my ideal client? It matters not what you say, it matters more if it is heard by the right people...
I have been asking this question for a few years now.
Marketing teachers tell me to find people who are kept awake at night by something that nag at them, that doesn't let them sleep... a problem, an itch that cannot be scratched. I am not attracted to the suffering.
I want to expand my business to start selling "stuff".