I went grocery shopping today on my own. I was carrying some 20 lbs of groceries up the steps to get home.
I ran into Leo, my musician friend. I explained to him that carrying those 20 lbs of groceries illustrated to me what it was like to climb the steps a year ago, when I was about 20 lbs heavier. In 18 months I shed 40 lbs.
He said: Losing 40 pounds is hard work.
I said "no it isn't..." He wanted to know how, and I told him that is what I get paid the big bucks for. He laughed, but it got me thinking. Continue reading "Reframing: is losing weight hard? is it hard work? or is it something else?"
Humanity is infected with memes. The infection accelerated when the internet began, and is now almost 100% with smartphones in every hand.
But some people didn't get infected. What is their secret?
OK, let's start at the beginning.
- What is a meme?
- What is the mechanism of a meme?
- What does a meme do?
- Who/what benefits?
- What counteracts?
- What cures?
So, what is a meme?
Continue reading "You are infected with memes."
I trust you that you'll do what is in your best interest. That is what I want you to do... because then the information I'll glean from this test will be valid. thank you.
Who is my ideal client? It matters not what you say, it matters more if it is heard by the right people...
I have been asking this question for a few years now.
Marketing teachers tell me to find people who are kept awake at night by something that nag at them, that doesn't let them sleep... a problem, an itch that cannot be scratched. I am not attracted to the suffering.
I want to expand my business to start selling "stuff".
But what stuff shall I sell and to whom?
Continue reading "Please help me in this test… Thank you"