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I just had my first ‘podcast call’ with Bonnie, one of my newer students. I really like her. Her first question hit me unexpectedly low: she asked: who are you making the podcast for… who is going to listen to it? who are your customers?
I hadn’t given it any thought… I only thought of what I wanted to teach… hm.
I learned an awful lot from the call… It didn’t turn out the way I envisioned it: 10-20 minutes me lecturing… instead it was a conversation with an intelligent person who, you could hear, could and would implement what I teach.
My Sunday call is, in contrast, with a person who will never implement anything I teach. Continue reading “Who are your customers and are you selling them what they want?”