We behave as if that were not true, if we yell loud enough, if we assert our claims enough, if we pretend that it's a mistake, etc.
I see it on clients, students all the time.
I did a Bach profile for a brand new person this morning. His "linchpin" Bach Energy is the Peacock. Peacock is one of these "I deserve to be beautiful because I eat poisonous berries for breakfast, lunch and dinner." It is the 40th Bach Energy® Dr. Edward Bach didn't find before he died. I did. I also found the Yew... #39. The toxic person. Desire to receive for the self alone...
If they listened to themselves they would say:... Are you crazy? Stop eating that stuff, it will kill you!
A lot of why's are answered here... why you can't get well, why you are not happy, etc.
People are the highest value in the universe. Why? Because they are able to be all levels of values, the thinking mind (systemic), the extrinsic (create tools, cook food, provide pleasure), and the intrinsic.
You live, predominantly on one level, and value what is on that level most.
Here is an article that has truth in it, but not the whole truth. The article is a typical psychological take on a human condition... and is incomplete.
Here is an example of what a 7% truth value is, and what is missing to make it acceptable... and no, a 7% truth value is not acceptable.
I am going to attempt to add some of my own discoveries... to bring it up to a higher, hopefully much higher level of truth value...
First: read the article. I felt horrible reading it, because it made me feel bad about myself. Not many people consider me good company... so I definitely don't qualify to being the type of person everyone wants to know.
At the same time my fixed mindset is only 7%... so what's going on?