Reality for dummies

A few years ago I made a lot of money selling my Sleep Rescue Remedy. It worked, and 80% of the buyers bought it again. All I needed to do is fill and ship bottles fast enough.

Sleep is a big problem, and unless it is solved, people are getting more and more incoherent and less and less brilliant, less and less able to contain their anger, frustration, fear, anxiety, or desires...

Sleep is a lot like eating: people are unwilling to be disciplined about it, and they pay the price. A big price.

But it is a potentially big money maker.

So why am I not pursuing it? After all making money is good, right?

My answer even surprised me: because it is boring.

Hm, interesting. Is all making money boring? Continue reading "Reality for dummies"