Marketing is having something to sell, finding buyers for it, and selling it mostly through audio, video, or the written word.
The company that is the best at it is Agora Financial. So this marketing teacher went to Agora to find out how they teach tens, maybe hundreds of people to write in a way that Agora's marketing is so extraordinary.
Now, whether you know it or not, we are all in sales, and we are all in marketing. You, me, everyone.
Some of us are good at it, most of us are not.
Some of us accept that we are in marketing, and most of us don't.
Agora screens applicants for his copywriting staff for curiosity. Not marketing knowledge, not writing ability, but curiosity.
The newbie writers' first six months are mainly two activities: research and analysis of other people's marketing material.
180 days of those, before they are allowed to write any copy.
And this is what I wanted to share most: you thinking that you can acquire a skill by reading about it, watching a few videos, trying it a few times is the hallmark of a failure waiting to happen.
Most people don't even get to fully understanding what they are supposed to do, and they are already moving to something else, thinking that they got the skill licked.
If you fill your life with things like one-night stands, your life will be empty. Meaningless. Lacking any purpose, any rhyme, any reason, any success.
Now, most people think that the capacity that is most missing is persistence, but I am here to tell you: it is curiosity. Curiosity is the motive power underneath persistence. Persistence is a behavior.
What you call persistence is probably dutifulness... joyless servitude... no joy, no curiosity, no love, no enjoyment of the process.
If you are trying to learn something, or make money with something, or master something and your relationship to it is dutiful... then please stop and look... You are lacking curiosity.
You don't have to love the topic. You don't have to love learning. You don't have to enjoy researching or maybe even the doing. You "just" need to be curious. Curious enough to go deep.
Activity moved by curiosity leads to fulfillment.
There is general curiosity, and then there is specific curiosity.
It is obvious that I am very curious. I want to know everything. I poke at the Universe to find out more.
But how the heck do you get curious if you are not curious?
I have been, no surprise there, experimenting.
I have found that ambition and curiosity go hand in hand... maybe even meaning the same thing?
I have also found that desire, the habit to visualize what you want and consider that you have it if you can visualize it, is what kills both curiosity and ambition.
But all that you are visualizing is not real. They are mind-construct, built from imagination, and things that you have seen.
Curiosity and ambition goes for what isn't... not in imagination, not in reality, it is the unknown. Magical and exciting.
I see this in the area of wealth, in the area of sex, in the area of healing.
Areas with the most desire are areas where the least amount of effort is actually invested.
Now, here is the million dollar question: Can I, with any of my methods, open you up to curiosity?
The general answer is no, I can't.
The second million dollar question: can I take, select people over to curiosity, ambition, and the desire to discover?
And, or course, the answer is yes.
But how will I know who I can take and who I can't?
Not surprisingly the answer is in the Starting Point Measurements.
Especially your last numbers,
8. your relationship to feedback and instruction:
9. The level of discomfort you are willing to allow w/o trying to fix it. This is your TLB score...
10. The size of your vocabulary: the number of words you can use accurately:
11. To what degree you think of yourself:
12. # of fixed mindset:
15. Degree of inauthenticity overall:
16. Level of integrity 1-100:
Most of those questions reveal how much room you have for curiosity. The more you think of yourself, and the more desire you have the less "room" you have for getting anything done, being curious, or having any ambition.
Now, I am going to go into uncharted territories here:
The energies I sell are powerful. Used for personal transformation could result in the whole reshuffling your priorities, and making you relate to the world more actively... and more accurately.
But if your relationship to life is passive, if your emphasis is on getting, having, just because you want it, is going to make your relationship to the transformation that's possible the same: passive. Do me....
Remember, how you do anything is how you do everything.
- You have to buy the right kind of water, water that can be made coherent.
- You have to set it up correctly, you have to make sure the audio plays continuously, then you have to do it again and again.
And you will deal with issues... but just like you overcame the issues with the water, you can overcome the other issues, and end up successful.
Because you have what it takes.