What are you paying for when you buy something? How to stretch a dollar to a 100?

I had an interesting insight this morning.

Putting a price tag on any coaching is going to be a lie. My strategy sessions. My 67 step coaching. My health consultations. My Water Energizer. My Heaven on Earth...

Really, almost any product.

For two reasons:

1. the value is in the eye of the buyer...
2. the value literally changes with what the buyer can and will do with it.

The client needs to become ready to use the coaching and generate big value with it. 1

I attended an online-marketing conference in 2004 in Washington DC. I ran into this dude, Tellman Knudson, and we started to chat. I was sitting on a goldmine that was invisible for me... except that as a chair, a goldmine is not comfortable.

He told me, in about an hour "session" what it is I should do to mine the gold.

It was all wasted on me. It increased my sense of worthlessness... I had no "access" to the value in that coaching. 2

About a year later, this time on the West Coast, I ran into famed marketer, Alex Mandossian, who spent two hours with me, because HE got excited about the goldmine I was sitting on.

I remember watching what he did on his computer to show me... but it was all the work of a magician: I didn't see what he did with his hand... It was also useless to me.

In between I spent another 30 grand on useless to me coaching, Rich Shefren, and many others... not a cent return on my investment.

Five years later I did a course with Henry Gold, still around. He comped me in, because we had a delightful lunch in Las Vegas... hey, sometimes all it takes is to be entertaining to get a course for free.

It started to make sense by then. I started to see what I didn't know... what I could learn to do...

Six years thus far!

I sweet-talked another student into teaming up with me. The setup worked. I volunteered to be the one who teaches a class to do what I could not do, what I didn't understand, but I saw that without that any goldmine is just an uncomfortable sitting place.

It worked...

I created an eight module course. Unfortunately people got tired or discouraged and never did the last two modules. I haven't even created the video for module eight... and it is still on my "to learn" list.

I priced my course such that it was a no brainer for anyone who wanted to learn the content, and in addition, I gave hands-on consulting, for free, because I needed the practice.

It worked for me. I have observed my students and they all became marketers. With the six modules of the training.

OK... so what am I talking about?

I have always dreamed of teaching... teaching those who can use what I teach. Who will use what I teach.

But there was this disconnect. People who could, or could have used it... they were buying the thousand, two thousand dollar coaching packages from other coaches.

And I was left with the ones who were like I was: could not use my coaching. Goldmine... no shovel. lol.

Almost two years ago I started to use Tai Lopez's 67 steps as my coaching material... It's like a book club. Everyone reads the same book, and then get to converse about it.

This morning, in my answer to a student who already has a fledgling business in skin care, I started to see what I have been missing all these years:

Before you can be coached to achieve stuff, you have to become worth a damn.

Tai's 67 steps, in spite of its shortcomings, is the schooling you missed in the matters of life.

If you do that program the way it is meant to be done: you allow the steps to take you around and show you life and principles in all areas of life... if you look at your life, your knowledge, your memes differently... if you get into the habit of reading, and reading a lot... it does prepare you to be coached.

To use being worth a damn for something that actually makes money, gives satisfaction and fulfillment, allows for relationships that work, and enjoy and maintain good health and vigor.

It is not business coaching. It is not health coaching. It is not relationship coaching. It is prep school... lol.

Imagine that you want to become a medical doctor.

Prep school for you is getting knowledgeable in biology, chemistry. And get volunteer/work experience in dealing with patients, work in a lab... etc. 3

Between you and me, to create a business, to be a marketer, to be able to sell what you create, you need a lot of capacities opened, and 360 degree knowledge of the field.

20 capacities are needed to open to become a medical doctor. 10, to become a marketer, for example.

But you think that it is easy because people don't learn marketing in school... no entry exam, no grades... just life and a lot of learning and failing in the field.

And you don't even know what you don't know. A lot of it is mindset... and a lot if it is individual skills...

OK, I am getting quite long-winded here...

Here is what I saw: I can consider the 67 step coaching (combined with the 53 invisibles!) as the premed... preparing you to be trainable.

It will take you a lot of work. I promise.

The choice is this: to be a dilettante, perpetually seeking, betting on instant riches and big red buttons... or become a reliable, count-on-able competent human who can and will succeed.

It took me, it has taken me 13 years. That including doing the 67 steps, diligently, for the past almost two years (I started it in February two years ago... and it's December now.)

I have noticed that when marketing coaches speak, now I can connect the dots. I can take actions on the ideas or the instructions.

I have become coachable.

What is coaching in that coachable sentence?

I watched this Korean series on Netflix where the main character spent most of his life playing baduk, a board game, as strategic as chess. Also played competitively.

He started as in kindergarten age. His more than ten "coaches" helped him develop muscle memory, with a hand on approach.

Anything worth learning is like baduk (the go game), you need to become the right person, and you need to learn the right moves for the right reason.

50% mindset, 50% muscle memory.

And then you can be coached to be a consistent winner.

He, in the Korean movie, had to quit at this stage... because you need to be able to give your life to that... or it won't work.

I have never met a violin player who played the violing as a sideline.
I have never met a brilliant marketer who did marketing on the side.

For many people what prevents them from amounting to much is their insistence to do everything other people do.

But you can be worth a damn and not amount to much. You can have a job, and have satisfaction. You can be healthy. You can have a family.

But to make a name for yourself... that is a 10 times bigger job...

You need to know what you aspire for. Ahead of time.

I always knew that I wanted to stand out. I always knew that I wasn't going to be satisfied to be just one of many.

I chose my path early... this part.

So I quit everything where I could not be number one or number two, the way famed General Electric CEO Jack Welch, who sold off all divisions that didn't have the potential to be number one or number two, and heavily invested into the ones that he kept.

I allowed many "talents" to atrophy for the sake of talents that I can become number one or number two with.

Of course, context is decisive, so I made creating context my number one area of expertise.

Context, the creation of context, is a lot like playing the violin. You can be so-so in it, or you can become a Paganini.

You don't need to become a Paganini to be successful in life... but you need to become good.

I now have one student who got his feet wet in creating context.

And another one, following in his footsteps.

All of Tai's steps are context creation, by the way. You just cannot see it. Why? Because context is invisible.

But everything looks different when the context changes.

Magical. Without the magic.

OK... your turn... if you think you'd like to start this process, these are the steps:

  1. get your Starting Point Measurements
  2. pay a buck to have a strategy session with me.

And we'll see where it goes...

Footnotes

  1. Cooking recipes come to mind. Unless you know cooking without recipes, unless you develop a feel for what works together, every recipe will be a disaster for you.

    Here is an example.

    My egg-coffee

    I am violently sensitive to and addicted to the A1 milk protein that is like morphine, addictive. So I can't put it in my coffee. So I have developed a coffee recipe that uses egg yolk and ghee to make the coffee creamy. But if you don't add sweetener: I use stevia, it will be horrid. And if I don't add salt, enough salt, it will be still horrid. When the right amount of each is added: it is delightful. And good for you.

  2. But I did every course, every coaching program of his, thereafter, with the exact same result... Except, now, 13 years later, I am starting to implement...
  3. Here is what I found on Google this morning:
    Decide on medicine. ...
    Complete undergraduate science requirements.
    Get volunteer/work experience in health-related fields.
    Consider a broad pre-med course selection.
    Develop staff/faculty advisors.
    Prepare for the MCAT.
    Take the MCAT exam.

Author: Sophie Benshitta Maven

award winning architect, magazine publisher, transformational and spiritual coach and teacher, self declared Avatar

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