What do I mean by b.s.? I simply mean that they have a low truth value.
They can be a lie... misdirection, misleading, made up... etc. Not necessarily with a malicious intent... the speaker/writer is looking to say what they say in the mind, in memes, in books, in other people speaking, not in reality.
Unless it is your truth, experienced yourself, it is not truth. Truth repeated is a lie... Talking about flying isn't flying. Talking about sex isn't sex. Talking about integrity isn't integrity.