In the famous marshmallow experiment by Walter Mischel. He said that the 30% of the kids that didn’t eat the marshmallow, didn’t even look at the marshmallow. They kept doing other things, keeping their eyes off the marshmallow. Consciously, intentionally, and purposefully.
The marshmallow is ‘the thing’, the goal people want… and it is what actually causes them to jump the gun, to quit pursuing it prematurely.