I was reading an incredibly interesting book, by Ben Settle, and eccentric copywriter and marketer…
In the book, Super-Villains of Persuasion he talks about the ten characteristics that make a person a super persuading person… even without becoming a villain.
The tenth characteristic of virtue is willpower.
Turns out what I have been calling TLB is in fact the same thing as willpower.
I am going to quote from the book… with my personal notes Continue reading “Stopping something harmful is more potent than starting something useful”